What is the story behind the current logo?
[ Help me understand your current brand. Was just the logo developed? Were there any additonal brand elements developed that I should be aware of? ]
Is the brand design aimed at a certain audience? Male? Female? Young? Old?
...what does he/she wear? What are brands they might be interested in? Describe him or her.
Are there any current sites, visual trends or brands out there that inspire you or your refreshed brand?
[ Could be links to other sites. Or a list of stores, trends, etc that inspire your brand. ]
Are there any design requirements that I must include?
[ Could be a certain photo that must be used, specific colors, fonts, etc. OR supporting logos or sponsor recognition. ]
* If so, please send my way.
How familiar are you with the Squarespace backend?
[ Have you used if before? What is your comfort level? ]
Are there any specific functions that you need your site to do?
[ Could include commerce functions, newsletter sign-up, or special forms. ]