side-by-side financial planning

I met Charlie a handful of years ago—while we were both trying to clean up our own finances. Now, years later, I have been lucky enough to help refresh his brand as Side-by-Side becomes his main gig. Pretty cool.

Since the topic of money can be tricky, we wanted the graphics to be fresh and approachable. I worked with Charlie to create a look that subtly hinted at the idea of him working alongside his clients. I helped provide inspiration for unique photography—and used simple tools to make something as basic as a form, easier for his clients to use. It was a joy helping bring this small business to life!

Photography by Jen Good
Videography by Matt Bjur, MCG

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Art direction  |  photos: jennifer good